In early 2008, Tropicana launched a premium line of juices called, Tropicana Pure®, and EVB was part of a team of 8 agencies working on a collaborative 360 campaign. The strategy of “Synesthesia” or experiencing one sense (in this case, taste) through your other senses was developed by EVB and rolled out by partner agencies to other media touch-points. EVB led the creative charge on the digital expression of this strategy by developing a multi-sensory microsite that included: exclusive songs developed by well-known artists, such as Sharon Jones and the Dap Kings, that were inspired by the flavor of Tropicana Pure juices, a visual track mixer and an application that transformed inputs from the user (either audio through the microphone or tactile through the keyboard) into original works of art – all of which could be digitally shared.