Dorm Life is a new line of dorm room furniture from JCPenney. The company tapped EVB to help them raise awareness and build buzz with college-bound teenage girls around the launch of Dorm Life.
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To do this, EVB created a choose-your-own-adventure game that allows players to highlight different pieces of the Dorm Life line as they navigate through a series of dorks in an attempt to thwart the dorks and find the hot dude.