All-Star Anthem Video

5ive on 5ive Game One Highlights

5ive on 5ive Game Two Highlights

5ive on 5ive - Behind the Scenes

Superstar on court video

Vegas Pack

Urban Pack
To get into the 2007 NBA All Star Spirit, EVB created exciting exclusive content for adidas, highlighting some of their best players. The centerpiece is the adidas 5ive-on-5ive game series. We turned a rooftop in Vegas into a pick-up court and let 20 adidas ballers play. It wasn’t about the hype, it was all about the love of the game. The action spanned two games, a couple of highlight videos, and some great behind-the-scenes footage, all of which can be seen at either or the adidas YouTube channel,

In addition, EVB created a series of videos combining motion graphics and footage of players and product. The highlight is a 60-second broadcast piece entitled “Anthem” that’s all about the importance of team. There were 7 videos in all, which will be played on jumbo LCD screens through All Star weekend in Vegas and online.